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Peeking inside Aimee Song's Bag & chatting about the eLUXE collab
Design comes second nature to personal style blogger Aimee Song
Aimee dishes about her clothing collab with eLUXE 
Emily Ramshaw catches up with Aimee Song about holiday dressing and her new collaboration with eLUXE
Aimee Song gives Teen Vogue the scoop on her sweet sweatshirt collab
Noah Lehava sits down with Aimee Song
Andrea Karr Chats with Aimee Song 
What Women Want for Valentine's Day 
Told By Canada’s Most Influential Women, Features the Patterson J Kincaid blouse
How Online Shopping is Changing the Face of Fashion
Have you ever heard that expression "from runway to reality" How about "from runway to inbox?"... 
Store of the Week: eLUXE
Twitter is a forum where shoppers usually gripe and groan about customer service fails and shoddy merchandise. Since Toronto-based e-boutique eLUXE launched earlier this year, though, I've only read glowing reviews...
Style forecast: Top Ten Trends for 2012
Style edit0r Nathalie Atkinson takes a stab at predicting the coming year's hottest trends.
Top 10 Beauty and Fashion Sites
Just in time for holiday gift giving season, we've compiled our top ten favourite online retailers. Find, compare and purchase all your fashion and beauty-related presents without leaving the comfort of your home
She Does The City - Hot 100 Wish List
Joanna gives us her tips and tricks to navigating holiday shopping online, and it starts with making your list on the Amex Hot 100 Wishlist
Designer sample-sale site expands to Canada
A crew of New York fashion gals recently jetted into town to touch down at Nyood restaurant on Queen St. W.
How joanna Track started her second successful online business, eLUXE
Career advice: She started the lifestyle website, Sweetspot, from her home after the dot-com recession...
Designer sample-sale site expands to Canada
A crew of New York fashion gals recently jetted into town to touch down at Nyood restaurant on Queen St. W.
How joanna Track started her second successful online business, eLUXE
Career advice: She started the lifestyle website, Sweetspot, from her home after the dot-com recession...
Breakfast Television Calgary - Holiday Fashion - October 18
Kath Duncan visits the studio to give some worldly fashion tips...
Women of Influence - Hitting the Sweet Spot
In less than 10 years since her start, Joanna Track is posed to become the face behind two of Canada's most revolutionary and successful digital brands for women.
BNN Business News Network - Joanna Track
Business Day: September 9, 2011: Online Shopping in Canada, eLUXE & - Female Founder...
Mod Media Makers - Joanna Track
eLUXE is set to redefine the Canadian online shopping experience by providing the ultimate Canadian-based destination for designer fashions, contemporary lifestyle accessories and exclusive product offerings...
Vancouver Sun - Fashion flash: sites will save you cash
There's no question that shoppers love a good sale...
9/8/2011 - FRONTROWMAG.COM And eLUXE.CA Bring you our Top 3 Fall Trends
eLUXE shows us the summer pieces that will carry us through fall's hottest trends...
FASHION Magazine - 8 Canadian-Based E Boutiques that will Satisfy your Shopping Fix
Last Wednesday marked the launch of The Peacock Parade, the Canadian response to American glash-sale websites like Gilt Group...
BusinessCast - 204 - 'Let's Make A eLUXE' with Gold 'n Brown
BusinessCast 204 introduces Joanna Track, Co-Founder and CEO of, Canada's newest online retail experience...
Sweet Potato Chronicles - A Quick Bite with Joanna Track
If you've become spoiled by the daily style, beauty, decor and parenting missives SweetSpot delivers to your inbox, you've got Joanna Track to blame...
Breakfast Television Toronto - City TV Video Portal
Join Kevin and Dina today as they discuss news, entertainment, sports, Rouge Valley Centenary Hospital, Robotics Youth, Two Looks One Outfit, Most Expensive BBQ Pit to the Cheapest, and more...
CTV Winnipeg: CONSUMERWATCH: Online deals
People can find great deals while shopping online, just ask Lorraine Taylor. She bought about a dozen pairs of eyeglasses on a U.S. site called
MaRS - The wait is over: launches
Shoppers unite! Fashion-savvy Canadians have long longed for a one-stop online shop for high-end fashions. Purchasing from US and international online stores can be frustrating—not to mention expensive (think unexpected cross-border shipping fees and additional duties), but a reasonable Canadian alternative hasn't existed: until now...
Breakfast Television Winnipeg - Fashions from
Spring fashions from the new website (video)...
The Style Spy - Get Your eLUXE
Like most people, we're huge fans of a wicked deal. So when we heard about the new site eLUXE(think Gilt Groupe for Canadians), we had to find out more. We caught up with Director of Marketing Erin Green to ask her about the juicy details. Ladies, get your credit cards ready...
The Globe and Mail - Wired Women of Canada: Joanna Track, shopping maven
Years before Groupon's daily deals took over our inboxes, Joanna Track launched a site aimed at helping Canadian women decide what to buy, what to wear and what to do to live a better life...
Wet Coast Women - eLUXE
Style-savvy Canadians will soon have access to current, in-season fashions from contemporary designers – all with the click of a Canadian mouse...
29Secrets - New Designer Shopping Site for Canadians Launches Today
Launching today, is the first Canadian-based online shopping destination of it's kind...
Chatelaine - Online shopping tips for a first-timer
For someone who loves clothes, accessories and fashion so much, it's quite unbelievable that I have never shopped online for clothing. Part of it is worry: what if I don't like it when I see it?...
Lainey Gossip - Online shopping, wedding dresses, and more bags
Pass the lube and strap on a tube sock -- online shopping is the equivalent of porn in my world. And slowly but surely there are some great Canadian stores to hit up...
Wired Women of Canada - Joanna Track, shopping maven
While technology leaders in this country have typically been male, over the past decade Canada has seen a dramatic increase in the number of women who are doing everything from running digital companies to building communities on Twitter...
Marketing Mag - Sweetspot foundfer taps Blammo
The founder of influential trend-spotting blog said the objective with her latest start-up, online fashion retailer eLUXE, is to "disrupt" Canada's online retail landscape...
3/3/2011 - Exciting update for all the E-SHOPAHOLICS out there
I was quite excited to hear from my big brother today of a new e-commerce site getting set to launch this Spring in Canada called eLUXE...
15/2/2011 - Editor's Style Tips
Four semi-finalists remain in the Toronto Fashion Incubator's 2011 New Labels Fashion Design Competition. They are Toronto-based Hillary Sampliner for Ruth Well, Golnaz Zokaei Ashitiani for Ashtiani, Nikki Withernsohn for Geile Sachen Couture...
Toronto Fashion Incubator - Newsletter January/February 2011
As Canadians, we love online shopping as much as the next gal but we're sick of paying duties and waiting eons for our treasures to clear customs...

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